Roles which strategic control plays in the marketing

Question

What are the various roles which strategic control plays in the marketing?

Answer 1

The different marketing efforts made by the organization on advertising, sales promotion, distribution and so on should be computed to know whether these efforts have been efficient at all or not. The Strategic control is one such kind of marketing control system that organizations use to assess their marketing actions. This aid to match the organization’s marketing policies with that of the market requirements and demands.