Role of marketing department

Write a short note on the role of marketing department plays in an organization?

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The marketing department is the life of any organization devoid of which it is not possible for the organization to stay alive. The other departments such as human resources, finance, and information technology are as well very much dependent on the marketing department for their subsistence. Marketing department acts as the face of the organization and provides an identity to it. This plays a vital role in producing sales and revenue to the organization through its different actions such as advertising, promotion, distribution and research. This builds up the image for the company and therefore helps in reaching out to the potential customers and to the target market.

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