AIDA model

Question

In AIDA model, describe briefly what does each letter signifies for? Briefly explain.

Answer 1

i) Attention: The marketing communication must be capable to catch the attention of its customers.

ii) Interest: Once the marketing communication encompasses grabbed adequate attention of the customers, it must be stimulated by the organization to make further interest.

iii) Desire: The product in order to acquire sold should be backed by the willingness to buy it. The interest made by the consumer must be forced on his mind and hence he develops a desire in the direction of the product.

iv) Action: Wants can be transformed into action through the company highlighting the benefits of the product to its customers, in communication messages.