Meaning and function of sales promotion

Describe briefly the meaning and function of sales promotion?

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It can be stated that the sales promotion is a cost effective method through which an organization can accomplish its sales volume or the marketing aims by providing value added product and not mere an ordinary product to the end user or even the mediators. This is short term by nature and is appropriate adequate for producing sales in a short span of time. The sales promotion methods are being increasingly employed by retailing the organizations some of which comprise advertising, offering discounts and allowances and so on.

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