Marketing research-Usability of the website

Explain how can web marketing research data be employed to enhance the usability of the website?

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WebCMO gives a freeware ‘SiteSurv’ to help the web site owners to comprehend their visitors: Where did they come from? How did they find out your web site? How do they assess your web site? How and why are they satisfied with your website? Will they re-visit your website? Why do they re-visit your web site?

All the questions are much significant for a web marketer to develop site sign strategies to attract many people to come back again and again.

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