Illustrate the term advertising

Briefly illustrate the term advertising?

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The Advertising is a compensated form of non personal communication and endorsement of ideas, services or goods by a company that sponsors it. This is a part of promotion mix and is one of the most broadly employed forms of communication. On account of its broader reach to the masses and bigger influential power to persuade the masses, an advertisement have been and is gaining enormous popularity as an appropriate medium of expression of information regarding any company's services and products. Celebrity endorsements, user testimonials and so on are some of the generally used tactics to advertise the company's products and thus raise sales volume quickly.

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