Illustrate the term Accountable marketing

Question

Briefly illustrate the term Accountable marketing?

Answer 1

The Accountable marketing works on the perception that all the targeted marketing communications must be accounted for in terms of the outcome or output they produce. In other terms each and every act of communication must concentrate on an exclusive selling or an advantage driven point associated to the product that finally outcomes in motivating the customer and adding up on to the brand image of a brand or the product on the entire.