Explain the Rivalry among Competing Sellers
Explain the Rivalry among Competing Sellers.
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1. The strongest of the five competitive forces is almost always the rivalry among competing sellers – the marketing maneuvering and the jockeying for buyer support that repeatedly go on.
2. In effect, a market is a competitive battleground where it is customary and probable that rival sellers will utilize whatever resources and weapons they have in their business arsenal to progress their performance and market positions.
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