Importance of apparent Value

Question

What is the importance of apparent Value?

Answer 1

The significance of apparent Value:

a. Buyers rarely pay for value they don’t recognize, no substance how real the unique extras may be. So, the price premium commanded by a differentiation strategy imitates the value actually delivered to the purchaser and the value perceived by the purchaser.

b. Signals of value that may be as valuable as actual value contain: (a) while the nature of the differentiation is subjective or hard to enumerate, (b) while purchasers are making first-time purchases, (c) while repurchase is infrequent, and (d) while purchasers are unsophisticated.