Define pay per click
What do you understand by the word 'pay per click'? Name internet marketing model does it follow?
Expert
‘Pay per click ’, also named as ‘cost per click’ is a type of internet advertising that is employed for directing traffic to websites. In this advertisers pay the site publishers or owners for the ads being click or viewed. Pay per click introduces an easy policy of marketing in that an advertiser pays the website for publishing his advertisement and getting people to view it through clicking it, the more the views are for the advertisement, good is the revenue produced through the website from advertisement. Usually ‘pay per click’ is employed through advertisers on keyword idioms relevant to their target markets. Content sites usually charge a rigid amount per click rather than employing a bidding system. ‘Pay per click’ advertisements are usually displayed on websites and search engine results. ‘Pay per click’ is an approach that be different from the ‘pay per impression’ techniques employed in television and newspaper advertising.
What do you mean by the term Moral appeal of the advertising message?
Who usually designs the pricing strategies and programs for the organization?
Write a short note on the various forms of online marketing?
Advantages of having pricing policy in an organization
What are the various kinds of media employed in advertising?
Describe briefly the role that marketing channel actually play?
Describe the main aims or objectives of advertising in brief?
Briefly list out all the factors to be kept in mind while designing the pricing policy for an organization?
Write a short note on different types of the online marketing?
Briefly illustrate how buyers respond to the price modifications?
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