Components of marketing management
Write down the different components of marketing management?
Expert
It can be divided into following points which are illustrated below:
i) Corporate level: It consists of company’s objectives and mission.
ii) Functional level: Marketing and non marketing institutions are involved in it.
iii) Marketing level: It consists of circumstances analysis, strategy, objectives, implementation, budget, and evaluation.
iv) The marketing mix consists of distribution, product, promotion, and price or cost.
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Briefly describe the word Horizontal chart?
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