Components of marketing management

Question

Write down the different components of marketing management?

Answer 1

It can be divided into following points which are illustrated below:

i) Corporate level: It consists of company’s objectives and mission.

ii) Functional level: Marketing and non marketing institutions are involved in it.

iii) Marketing level: It consists of circumstances analysis, strategy, objectives, implementation, budget, and evaluation.

iv) The marketing mix consists of distribution, product, promotion, and price or cost.