What do you mean by the term marketing mix

Question

What do you mean by the term marketing mix? Explain in brief?

Answer 1

The word marketing mix is termed to the amalgamation and the utilization of the four P’s of marketing in a way so as to achieve the maximum level of customer motivation to purchase a specific services or product. Price, place, product and promotion are the elements that comprise the four P’s of the marketing mix. Certain commentators might raise the marketing mix to the five P's, to comprise people. The others might raise the mix to Seven P's, to comprise physical evidence and process.