Categories of telemarketing

Question

Talk about all the sub-categories and categories of telemarketing?

Answer 1

Marketing can be generally classified into two categories which are illustrated below:

i) B2B - business-to-business
ii) B2C - business-to-customer

The categories can be additional classified into four categories depended on the procedure taken out which are illustrated below :

Generating lead - Process of determine a potential customer to make sale.
Sales - Selling out products
Outbound - Calls are made to the customers.
Inbound - Calls are received through the customer.