Approaches employed in marketing earlier

Question

Write down the various approaches employed in marketing earlier?

Answer 1

There were three marketing approaches employed earlier:

i) Production orientation: An organization that focuses on production specializes in producing most of the given products and services with no considering the quality.

ii) Product orientation: An organization that focuses on product orientation is mostly concerned with the quality of the products and services.

iii) Selling orientation: An organization that employs sales orientation mostly focuses on the selling or promoting an individual product, and not examine new consumer desires or wants as such.