Approaches employed in marketing earlier
Write down the various approaches employed in marketing earlier?
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There were three marketing approaches employed earlier:
i) Production orientation: An organization that focuses on production specializes in producing most of the given products and services with no considering the quality.
ii) Product orientation: An organization that focuses on product orientation is mostly concerned with the quality of the products and services.
iii) Selling orientation: An organization that employs sales orientation mostly focuses on the selling or promoting an individual product, and not examine new consumer desires or wants as such.
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