Your agency is paid on a traditional 15 percent media, Financial Management

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Your agency is paid on a traditional 15 percent media

Your agency is paid on a traditional 15 percent media commission. You purchase $300,000 in network TV time to run an ad for your client. How much will your client pay the agency for the TV time? How much will the network receive? How much will the agency keep?

The ad you ran cost $30,000 to produce. Your agency charges a 17.65 percent markup to the client for outside production costs. How much will your client pay the agency for the production? How much of that will your agency keep?

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Financial Management: Your agency is paid on a traditional 15 percent media

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