You learned that one of your smaller, nonstrategic suppliers of copper wire had directly emailed your salespeople (without your knowledge) with details of an incentive plan that would provide your salespeople with bonus paid directly by the supplier, if they meet sales requirements of their products over the next quarter.
Is the supplier using a push or pull strategy?
As the manager of the distributor, what actions would you take, if any, in response once you found out about this program? Explain your actions