You are the media planner for a cosmetics company introducing a new line of makeup for teenage girls. Your research indicates that television advertising will be an effective medium for creating awareness about your new product line. In exploring this idea, how do you design a television advertising strategy that will reach your target market successfully? What stations do you choose? Why? What programs and times do you choose? Why? Do you consider syndicated television? Why or why not? What advertising forms do you use and why?
300 words, 2 sources.