You are the Marketing Manager for a new beverage that has done remarkably well in the United States after its introduction, especially in sports arenas such as football and basketball. The Vice President of Operations charged you and your team to develop a strategy for entering this new beverage into the global market. You need to take this task back to your team, provide them with the product details, and get them started as quickly as possible because they only have one week to develop a strategy.
What communication channel will you use? Why is the channel the best choice in this situation? What communication channel will you use to convey your strategy to the Vice President of Operations? Why is this channel the best choice in this situation?