You are a public relations professional who has been hired to promote a political candidate (you can use a real candidate or make one up). Construct a scenerio addressing the things you will need to consider in constructing a media campaign for your candidate. At a MINIMUM, your plan should include: 1. A description of your candidate and what his/her USP is 2. Your target audience and how you determined this 3. The most effective media to reach this audience 4. What your target audience will use to judge the quality of the messages about your candidate 5. What types of messages can harm your candidate more than help him/her 6. What consumer perspectives or media habits may create "clutter" that your message will have to break through 7. A creative concept that can be used to promote your candidate.