Naming Your Company: When you decide to name your company, please keep in mind your company is in the business-to-business market, the B2B if you will not be selling to individual consumers.
Writing Your Company’s Mission Statement: What is your company’s purpose for being in existence? What capability does your company have that makes it stand out. What memorable message do you want your customers to remember? Keep your message short, memorable, and truthful.
Strategic Direction: You need to give significant thought to the strategic direction and goals of your company. Don’t try to “boil the ocean” by having your company be everything to everyone in every market. Instead, narrow your focus where you see the best, most profitable areas of business, as well as the most growth.
Selecting your First Two Market Segments: There are three possible Market Segments, Mercedes, Workhorse, and Traveler. Again, these are market segments, not actual products. Select your two Market segments where you perceive the greatest opportunities.
Product Design Microsimulation: Be sure to run the Product Design micro simulation from your game page. This micro simulation will help you understand the importance of designing products based on the features customers want, not necessarily your own preferences.