Homework: Marketing Plan Input
Length: 5 to 7 pages..
Throughout this course, you will be creating a marketing plan for a hypothetical company that provides a product or service. For this homework, you will document your hypothetical company's background information and mission statement, your company's short-term and long-term goals, an environmental analysis, and a SWOT analysis.
Instructions
Create the first part of your marketing plan in 5 to 7 pages using the Marketing Plan Template.
o Write an introduction to your hypothetical company, describing its location, the product it makes or the service it provides, and the contents of your marketing plan.
o Develop your company's mission statement that has a long-term view, and includes its industry, goals and values.
o Identify the short-term goals (one year) and long-term goals (five years) you would like to achieve, and include the appropriate way to measure them both.
o Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
o Develop a SWOT analysis for your product or service, examining at least three strengths, weaknesses, opportunities, and threats for your company.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.