Question: Watch the video Google Analytics Tour for Baruch (By Marshall Sponder) on each of the subjects in the Google Analytics Sandbox (Cohort Analysis / Lifetime Value / User Explorer.)
Write about how each of the reports could be useful in a business situation (could be in your actual business or internship).
1. One paragraph or more on Cohort Analysis.
2. One paragraph or more on Lifetime Value.
3. One paragraph or more on the User Explorer.
4. One paragraph on the how to understand attribution in GA based on this article and lectures that your lecturer gave in class or on line - Marketing Attribution in Google Analytics and Google Analytics 360 (By Alex Moore)
5. One paragraph on the following article Google Analytics releasing 4 new functions to offer more user-centric insights (By Susan Wenograd) and how it enhances the various reporting in Google Analytics that we have studied so far.
Try to imagine situations where each of these reports could be valuable, and spell it out in your discussion.