Entrepreneurship & SMEs
Learning Outcomes
Build a business plan by designing a strategic plan, conduct a feasibility
analysis, understand franchising and how to buy an existing business Develop a marketing plan and how to use e-commerce, create a
successful financial plan.
This is an individual piece of work. The assignment is business plan writing. The length of the assignment should be about 4000 words.
The word limit does not include ‘administrative' sections of the assignment: the cover or title page, table of contents, table of figures, reference list, list of works cited, bibliography, or any appendices. Use Harvard Referencing for all Harvard related purposes.
Task:
You are required to write a business plan which will provide direction and increase the probability for success of a business idea within the today contemporary and very competitive market.
The business plan should include at least the following contents / elements:
Part I - 150-200 words
Company overview
o Mission statement - the purpose of the business
o Vision statement - what the business desires to achieve in the long run
o Business Core Values - the operating philosophy and principles that will guide the intern al business conduct as well its relationship with its customers and partners
Part II - 800-1000 words
Objectives - Specific, Measurable and Motivational, Attainable, Realistic, Time Bound
Products
Customers - consumer behavior and customers of the industry Industry and market analysis
o Industry
o PESTLE - Political, Economic, Social, Technological, Legal, Environmental conditions and trends (specify those they are opportunities or threats)
o Customer
o Competition - direct and indirect competitors, market share, strengths and weaknesses
Internal business strengths and weaknesses
Part III - 1500-1800 words
Business differentiation - how it will be achieved and perceived by customers
Competitive advantage - reasons for which customers will choose your business as opposed to other alternatives
Marketing Strategy
o Target markets strategy
o Marketing mix
Product
Price
Promotion and advertising
Placement - distribution system
Sales strategy
o Sales monthly forecasting - 2 years period
Part IV -750- 1000 words
Operations Strategy
o Business operations model
o Buildings, Equipment, Technology, Cars,
o Processes - i.e. Imports, Purchases, Production, Marketing, Sales, Warehouse, Accounting, Human Resource
Management
o Organizational structure
o Internal employees and external associates (outsourcing)
Part V - 200 - 300 words
Financial 2 year projected budgets
o Financial model (own capital, loans, external shareholders) - chart o Administrative & Operating expenses - chart
o Selling expenses- chart
o Financial expenses - chart
o Break Even Point Analysis (sales amount, sales units,
and period point)
o Cash flow management