Write a 700- to 1,050-word paper in which you define integrated marketing communications and the role it plays in program development
Provide integrated marketing definitions from two different sources.
Explain the importance of marketing in organizational success.
Describe how integrated marketing and program development can result in a more successful program.
Provide at least three examples from different organizations to support your explanation.
Format your paper consistent with APA guidelines, and grammar and mechanics consistent with graduate level writing.