Assignment:
Type any controversial situation in sport in the search box of Google and Twitter and you will see how these media outlets have played an important role in bringing attention and awareness to contentious sport issues. Individuals and organizations have used media and social media platforms as an outlet to spread their message of support or protest pertaining to the situation. The question becomes: Without the advent of social media platforms and 24-hour access to sport news and information, would sport controversies be as widely known?
Instructions
In a 3 to 4 paragraph Journal entry, respond to the following:
1. What social media-specific strategies were effective in bringing awareness to the U.S. Women's National Team's discrepancies in pay controversy? How were social media and media outlets utilized to address maternity policies for female athletes signed with brands such Nike and Asics?
2. What social media-specific strategies would you recommend sport brands use to change public perception and regain the support of female consumers.
Support your writing with concrete examples from your personal experience, observations, and the Learning Materials. Be sure to use proper APA citations to support all presented thoughts and ideas in your work.