Assignment:
Questions for Discussion
1. The outsourcing of licensing, media, and sponsorship rights is a business-to-business (so-called B2B) operation. Outside firms such as IMG College, Learfield, CBS, and Nelligan endeavor to find local, regional, and national businesses to buy advertising and sponsorships. Selling tickets is, in contrast, primarily a business-to-consumer (so-called B2C) endeavor. Assume you are the athletic director for a midsized Division I university. What would you see as some fundamental differences in and challenges to these two sales approaches?
2. Assuming the same situation, what concerns might you have about an outside firm selling tickets for your university from a sales call center in another location, perhaps even another state?
3. Assume you are the athletic director for a major Division I football powerhouse. Would you recommend that your athletic department outsource its ticket operations? Why or why not? What factors would influence your decision?
Attachment:- Case Study.rar