Problem
Topic: General Nutrition Centers (GNC)
I. Describe the target market and positioning strategy for-your-company-100-200 words.
1. Who are your customers? If applicable, include demographic information like their age, gender, ethnicity, family lifecycle stage, income, geographic location, interests, opinions, benefits sought, behaviors and needs. Hint: "everyone" is not a target market. Be specific.
2. State your value proposition.
3. What do-your-customers-value about your company?
4. Why would they want to purchase your product or service?
5. What are the unique advantages of your product which set it apart from other options in the market?
II. Describe the social media strategy for your company--100-200 words
1. Which social media platforms will you use (Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube etc.)? What is your social media marketing campaign goal (increase brand awareness, generate leads, increase revenue, improve customer service, manage a crisis, marketing research, customer feedback etc.) for each?
2. Describe the type of content you will post on your social media channels. Create and include two sample posts. Your sample posts may both be for the same platform or may span different platforms. State which platform each example would be used on. Explain what the goal of each post is and why the content would be effective in achieving that goal.