Why we must treat our employees as thoughtfully as customers


Assignment Task: Consider your current job or a job you recently held (if you have never had a job, talk to someone you know about their job). Overall, were you satisfied or dissatisfied with that job? How did your level of satisfaction or dissatisfaction affect your behavior on the job? Is your own experience consistent with Chapter 11's Separating and retaining employees models of job withdrawal and job satisfaction? How might your organization use the strategies outlined by Diana Dosik in her TED talk to improve your satisfaction?

Tedtalks: Why we need to treat our employees as thoughtfully as our customers

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Marketing Management: Why we must treat our employees as thoughtfully as customers
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