Why was the carbonated soft drink industry specifically the, Financial Management

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Why was the carbonated soft drink industry specifically the

Cola Wars Continue : Coke and Pesi in 2010 By David B Yoffie and Renee Kim

Write a 2 page single-spaces memo about the case provided (intro, body and conclusion) and answer the following questions as the conclusion.

Why was the carbonated soft drink industry (specifically the concentrate producers) so highly profitable throughout the 20th century? How has the industry changed in the past two decades?

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