Why should companies innovate
Problem: Using a real-life example from your industry of choice (eg. Automobile, FMCG etc.), explain how innovation is different from invention? Why should companies innovate?
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What strategic differences occur between a product-based business (sells a physical, tangible product), and a service-based business
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Explain how innovation is different from invention? Why should companies innovate?
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How do you think paint manufacturers and retailers could innovate so as to increase variety but minimize costs?
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