Why segmenting, targeting, positioning vital for business
Problem: Segmenting, Targeting, Positioning and Differentiation are important for all businesses. Why?
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Select an issue that is currently in the news, something that relates to the activities surrounding a major corporate brand. It might be a crisis situation
How would creating physical gathering spaces for the Glossier community in the form of pop-up showrooms add value to a business
Do you find that social media ads work effectively for a brand? Either yes or no, you must present evidence to prove your answer.
Problem: Write marketing brief for a multinational company, Nike.
How do you determine what pricing strategy of a brand? How do you know if its price bands, value-base pricing, value pricing, everyday low pricing?
Problem: Describe how information power has shifted from the marketer to the customer?
How does Mycompany work online as a healthcare provider? You can do research on the industry to gather information
1. What benefits can direct mail help you to achieve? 2. What is the true benefit of direct mail? Give examples for Pizza Pizza and Casey's
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