Question: 1. Why is a firm's operating return on assets a function of its operating profit margin and total asset turnover?
2. What are the differences among a firm's gross profit margin, operating profit margin, and net profit margin?
3. What information do the price/earnings ratio and the price/book ratio give us about the firm and its investors?
4. Explain what determines a company's return on equity.
5. What is Economic Value Added? Why is it used?