Problem
Whenever you navigate to any website today, you will see pop-ups forcing you to accept cookies and agree to or reject certain uses of your data. Most people don't bother to read the provisions, but they are written in relatively plain language. Users can select options restricting cookies, ad tracking, and storing of their identifiable data. American companies rushed to comply with the strict European privacy law General Data Protection Regulation (GDPR) even before it was enacted in 2018. Why does the GDPR matter in the United States, and why is it serious business?