Assignment task: Please answer the questions;
Q1. The use of mobile phones to connect to the Internet solves some of the problems for e-marketers in emerging economies. What new challenges arise out of the use of mobile phones for internet access?
Q2. Why do social media marketers need to understand the behavior of consumer segments?
Q3. What is the role of social publishing in social media marketing? How do social media marketers utilize search engine optimization and social media optimization to meet marketing objectives?
Q4. Why and how do e-marketers evaluate the quality of information on a Web site?
Q5. What reasons are there for existing brick-and-mortar firms to choose a different name for their online offerings than for their offline products? What reasons are there for using the same name?
Q6. What are the bases of segmentation used to group consumers?
Q7. From the customer's perspective, what are the value-added benefits of e-marketing?
Q8. How do companies utilize social media data and research to inform marketing decisions?
Q9. The Internet is a great information equalizer. What does that mean for firms involved in e-commerce?
Q10. What is the digital divide and what does it mean for e-marketers?
Q11. What can e-marketers learn about Internet users through content analysis?
Q12. In what ways can brands utilize social networking communities for branding and promotion?
Q13. How can social media marketers use social entertainment to meet branding objectives?
Q14. What are the characteristics of social games and gamer segments? How can marketers effectively use social games?
Q15. How do ratings and reviews provide value for consumers and marketers?