Why do leading firms fail to recognize and react to


Question: 1. What are the two characteristics of disruptive innovations?

2. Why do leading firms fail to recognize and react to potentially disruptive innovations? How can a firm avoid the kind of blindness that leads to disruption?

3. When you walk into a conventional retailer, similar items are stacked next to each other. Amazon tries not to do this in its warehouse. Why?

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Management Theories: Why do leading firms fail to recognize and react to
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