Homework: Your Marketing Plan
Overview
Using the same hypothetical company: Your Marketing Plan, for this homework, you will focus on the company's branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.
Note: You should make all assumptions needed for the completion of this homework.
Instructions
Create the second part of your marketing plan in 8 to 12 pages:
• Describe or list the feedback you received of your marketing plan. Explain how you will use the feedback to improve your plan.
• Develop a branding strategy for your product or service that covers the brand name, logo, slogan, and at least one brand extension.
• Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (age, gender, ethnicity, and so on), psychographic profile, professional profile, geographic profile, and any other segment you deem necessary.
• Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position.
• Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, and positioning statement are right for the identified target market.
• Use at least three academic resources as quantitative marketing research to determine the feasibility of your product or service. These resources should be industry specific and relate to your chosen product or service.
• Use the Marketing Plan Template to complete the homework.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
The specific course learning outcomes associated with this homework are:
• Develop a branding strategy for a target market based on relevant consumer behavior.