Questionnaire
Q1.With online internet marketing as a tool the targeting of audiences is potentially more accurate. If a company wishes to aim a certain demography of males then it is simple enough to direct traffic to sites where the bigger hits are recorded. Does this then marginalize other males who reside outside this bracket?
Q2. Table 2 shows a demographic breakdown of internet users in Spain over a 10 year period, the greater income level user is that in the middle income bracket and above. This goes to show that the internet is not as accessible to people on lower incomes that we are led to believe. Why are lower income people not presented with more opportunities for internet access?
Q3. Statistics showing that 99.9% of large companies in Spain have internet access, a figure which can easily be transferred to most western European countries, are we not moving away from the personal side of business in favor of an electronic approach?
Q4. Internet Marketing has revolutionized the way we look at products and services and how we now purchase our goods. With the correct approach new companies can progress from inception to profit with very little outlay, especially service industries.
Q5. The growth of internet marketing and subsequently the year on year growth of internet purchases, are the smaller vendors who are traditionally a face-to-face seller having to fall in line with the internet only sellers who can provide the same product at a lower price?
Q6. The speed of the internet could well be providing an added bonus and in some cases a hindrance to companies and their customers. After sales service has now become the norm with customers only a click or two away from a formal complaint being made. Can some companies make good use of this and gain client confidence by dealing with issues speedily?
Q7. (True/False) When developing a marketing campaign great care has to be taken into account with regards to budget and of course the benefits in relation to the spend. If, for instance television was the chosen medium, then slots for broadcast would have to be booked in advance and a great cost, the internet however, has switch-on switch-off capability as needed dependent on the digital tracking results.
Q8. (True/False) Despite the internet being accessible throughout the whole world, virtually, and markets similarly open to the world, marketing campaigns still have no guarantee that their ads will be seen let alone read, consequently ads need to still have the grab factor. A hit on a website will not show what content has been read and what hasn't.
Q9. Is it possible for an internet based marketing campaign to have such an impact on users that it can develop a market that hardly existed before? How can a marketer get the message out to prospective consumers at minimal cost?
Q10. Sponsored advertising with selected search engines can bring extra traffic through a particular website. These are dependent on search terms being used however they are directed to the top of the first page on a search. If the term is specific enough the customer needs to go no further than to click on the first site. Does this give value for money given that the search terms in some cases
will need to be fairly exact?
Attachment:- business-case.rar