Multiple choice questions:
An agent that receives goods on consignment from local sellers and negotiates sales in large, central markets is called a
commission merchant.
sales branch agent.
selling agent.
manufacturers' agent.
broker-agent.
Which of the following is the least flexible of these important retailing strategy issues?
Store atmosphere
Scrambled merchandising
Retail positioning
Store image
Location
A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a
discount store.
department store.
convenience store.
supermarket.
category killer.
What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?
On-site wholesalers
Cash-and-carry wholesalers
Rack jobbers
Truck jobbers
Drop shippers
____ have been successful because consumers are willing to drive significant distances to save money buying manufacturers' closeouts and irregulars.
Off-price shopping centers
Outlet shopping centers
Regional shopping centers
Power shopping centers
Lifestyle shopping centers
Full-service, specialty-line wholesalers that own and maintain displays in discount stores and supermarkets are called
specialty-line wholesalers.
full-service stockers.
in-store maintainers.
assemblers.
rack jobbers.
Merchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are called
limited-service wholesalers.
wholesale service specialists.
general-line wholesalers.
specialty-line wholesalers.
specialty-service wholesalers.
A retailer is an organization that purchases products for the purpose of reselling them to
other retail organizations.
the government.
ultimate consumers.
wholesalers.
nonprofit organizations.
Which of the following is a full-service merchant wholesaler?
Cash-and-carry wholesaler
General merchandise wholesaler
Drop shipper
Mail-order wholesaler
Truck wholesaler
Selling agents perform every wholesaling activity except
transporting goods.
setting prices.
financing the products.
taking title to products.
Which of the following is the least flexible of these important retailing strategy issues?
Store atmosphere
Scrambled merchandising
Retail positioning
Store image
Location
Direct marketing, direct selling, and automatic vending are all examples of ____ retailing.
off-premise
portfolio
nonstore
off-price
direct
Large, self-service stores that carry a complete line of food products and some nonfood products are called
discount stores.
superstores.
supermarkets.
department stores.
warehouse clubs.
The selling of merchandise outside the confines of actual facilities is generally called
nonstore retailing.
direct selling.
direct marketing.
Internet marketing.
store-front sales.
A manufacturers' outlet mall is most appropriately classified as a(n)
discounter.
specialty retailer.
off-price retailer.
category killer.
department store.
A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a
discount store.
department store.
convenience store.
supermarket.
category killer.
The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called
direct marketing.
direct-response marketing.
telemarketing.
personal selling.
direct selling.
Agents and brokers that facilitate and negotiate purchases but do not actually take title to products are also known as
functional wholesalers.
commission wholesalers.
hands-off intermediaries.
contract negotiators.
functional middlemen.
Wholesaling can be defined as
transactions in which products are bought for resale.
transactions made at a discount.
sales made to retailers only.
transactions in which purchases are for production of other goods only.
marketing activities necessary to conduct exchanges with consumers.
The performance of marketing-related activities conducted on the telephone is called
e-marketing.
direct-response marketing.
telemarketing.
phone retailing.
tel-selling.