Marketing Capstone
Web Planner
The web planner is a tool to develop strategies, actions and implementation plans for a website. Many websites fail to satisfy business objectives because they were not developed from the customer's point of view.
It is important to keep in mind the business purpose of a website. Like many business initiatives, websites cost companies time and money. Like other business investments, websites must provide an effective return on investment.
Company or Product/Service Description:
Type of Website Project & Primary Purpose:
(Indicate type of website and primary purpose. Website types: new website, website improvements, blog, landing page, microsite, Facebook page, Pinterest page, other social page, etc.)
Planning Questionnaire:
1. What primary business objective does the website need to achieve?
2. Who is the target audience?
3. What action(s) should the customer take when on the website?
4. What tools or features must the website have in order for customers take the desired action(s)?
5. Are there websites that contain examples of features that would benefit customers?
6. What information must be conveyed on the website to satisfy customer, business, regulatory and/or other needs?
7. What is the budget for the website creation?
8. What is the timeline for the website? Can the website be implemented in phases?
9. Does the company have the expertise to create the website, or will the company need to find an outside expert to design and develop the site?
10. How will the website exemplify the company's value proposition?
Attachment:- Advertising.rar