1. In the past few years, there has been a shift within the healthcare industry where patients can receive care from a doctor without ever having to leave their home. Consider the following articles about Curology when answering the following questions.
Articles:
https://techcrunch.com/2016/08/24/customized-online-prescription-acne-treatment-provider-curology-raises-15m/
https://verilymag.com/2017/10/curology-pocketderm-online-dermatology-dermatologist-affordable-dermatology-skincare-adult-acne-yoderm-skymd-firstderm
a. Who is the appropriate target market for this service? Provide a definition of the primary market. How should the service be positioned within the market relative to competition?
b. How does the development of this service change the distribution channel for providers? How does this change the purchase decision process for the consumer? What limitations do you see with this approach?
c. Discuss the pricing strategy that is used for this service. How does this compare to traditional pricing strategies used within the industry? What are the advantages and disadvantages associated with the pricing strategy? How does this price strategy influence consumer perceptions of value?