Problem
• Marketing Mix - The 4 Ps - Product, Price, Place, Promotion4 Promotion (20 marks)
• Company : BTNX Inc.
• Product: Women's Health - Pregnancy Kits, Ovulation and Menopause test kits
• USP: Trusted brand, High accuracy
• Country of Export: Japan
Distribution Strategy
• Warehousing Needs - what are they? Who is managing them?
• Retailers-Who are you trying to get to carry your products? Where does the target market(s) like to buy your type of product(s)?
• Wholesalers/Distributors-Will you be working with wholesales and/or distributors? Who? What type of wholesalers and/or distributors, scale of operation? What functions will they perform for you?
• Import/Export Agents - will you be working with import/export agents? Who? What functions will they perform for you?
• When will your product be shipping from your company? When will it be available for sale to your target market? Make sure this works with your launch date and financial (revenue) analysis.