Which of the following is the best example of a well stated strategic objective?
a. Be among the top 5 companies in the industry with the highest market share
b. Within 2 years achieve cost per unit sold that are 10% below the current industry average of $4.75 per unit
c. Increase profits by more than the industry average
d. Identify as many as 150 potential new foreign suppliers within 12 months
e. Improve employee job satisfaction by 5% with 12 months