Problem
Client name (name and a new product/service that you will be creating the campaign for) - This can be an existing company or can be a fictitious one
i. The paper should emphasize target market, new product development, competition, creativity in message copy and visual design, budget, and other advertising issues, such as ethics and cultural diversity.
ii. Creative Advertisement - your campaign strategy should include creating and communicating an idea in a creative advertisement medium. For example, if students were asked to create a new advertising campaign for a client, which is a non-profit group committed to informing teenagers of the health hazards of smoking cigarettes, what would they do? Using advertising techniques studied, students will design their own creative idea for the campaign, and then clearly and effectively communicate their idea in a particular media form, such as a commercial, print ad, or Internet video.