1. A demand curve shows:
the total number of buyers for all products in a particular industry.
the total sales for specified product lines, usually over a three-year period.
a maximum number of products consumers will buy at a given price.
anticipated marginal revenue obtained under specified customer demand conditions.
the opposing axis on a profit equation projection.
2. Which cost-based pricing method entails adding a fixed percentage to the cost of all items in a specific product class?
experience curve pricing
cost plus fixed-fee pricing
demand backward pricing
standard markup pricing
target profit pricing