Which company is more efficient in generating net sales


Response to the following problem:

Comparative figures for Research In Motion and Apple follow.

                                                    Research In Motion                     Apple

                                            One              Two                           One             Two

                                         Current           Year       Years            Current          Year       Years

($ millions)                           Year              Prior        Prior                Year            Prior       Prior

Total assets . . . . . . . . .       $10,204       $ 8,101    $5,511          $47,501     $36,171   $25,347

Net sales . . . . . . . . . . . . . . 14,953         11,065      6,009            42,905       37,491       24,578

Required

1. Compute total asset turnover for the most recent two years for Research In Motion and Apple using the data shown.

2. Which company is more efficient in generating net sales given the total assets it employs? Assume an industry average of 1.0 for asset turnover.

 

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Financial Accounting: Which company is more efficient in generating net sales
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