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Where utility theory views the consumer as a lsquorational

Where utility theory views the consumer as a ‘rational economic man' (Zinkhan 1992), contemporary research on Consumer Behavior considers a wide range of factors influencing the consumer, and acknowledges a broad range of consumption activities beyond purchasing. These activities commonly include?

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Macroeconomics: Where utility theory views the consumer as a lsquorational

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Macroeconomics: Where utility theory views the consumer as a lsquorational

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