Questions:
Question 1. Of U.S. firms with less than 500 employees:
Less than 25% export;
Less than 40% export;
Less than 5% export;
Over 50% export.
Question 2.Sogo Shosha
are:
Chinese export firms;
Japanese trading houses;
Korean buying firms;
Japanese collectives.
Question 3.Export Management Companies:
Consist of specialists;
Are export marketers;
Can function as a marketing department for clients;
All of the above.
Question 4.Agency of the U.S. government whose mission is to provide aid in financing and facilitate exports and imports.
U.S. Trade Bank;
Export-Import Bank;
Exchange Bank;
Barter Agency.
Question 5.The trade of goods or services for other goods or services is called:
Offset;
Reciprocal Trade;
Exchange Trade;
Countertrade.
Question 6.An instrument issued by a bank indicating that the bank will make payments under specific circumstances is a:
Sight draft;
Bill of lading;
Letter of Credit;
Promissory Note.
Question 7.Which of the following is not one of the three broad factors that must be considered when an international firm is contemplating international production:
Country factors;
Managerial factors;
Technological factors;
Product factors.
Question 8.The level of output at which most plant-level scale economies are exhausted:
Minimum Efficient Scale;
Break-even Point;
Elasticity;
Point of Diminishing Return.
Question 9.Certification process that requires certain quality standards must be met is:
TQM;
Six Sigma;
ISO 9000;
Deming Method.
Question 10.The principal tool that most managers now use to increase the reliability of their product offering is:
Total Quality Management;
Quality Control;
Six Sigma;
ISO 9000.
Question 11.In a Concentrated Retail System:
Many retailers supply most of the market;
Few retailers supply most of the market;
About the same number of retailers supply most of the market;
None of the above.
Question 12. A channel that outsiders find difficult to access:
Restricted Channel;
Exclusive Distribution Channel;
Closed Distribution Channel;
Private Distribution Channel.
Question 13.Choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted customers:
Attribution Strategy;
Sales Strategy;
Advertising;
Marketing Mix.
Question 14.The number of intermediaries that a product has to go through before it reaches the final consumer:
Channel Scope;
Channel Depth;
Channel Width;
Channel Length.
Question 15.When the receiver of a message evaluates the message based on the status or image of the sender:
Evaluation Effects;
Halo Evaluation;
Image Distortion;
Source Effects.
Question 16. A marketing strategy emphasizing personal selling rather than mass media advertising:
Personal Advertising Strategy;
Individual Marketing;
Push Strategy;
Pull Strategy.
Question 17.The amount of other messages competing for a potential consumer's attention:
Attention Clutter;
Noise;
Message Congestion;
Message Overload.
Question 18.When a small change in price produces a large change in demand:
Reflexive;
Elastic;
Refractive;
Sensitive.
Question 19.A measure of how responsive demand for a product is to changes in price:
Price Sensitivity;
Price Reactivity;
Price Elasticity of Demand;
Price Responsiveness to Demand.
Question 20.The extent to which the place of manufacturing influences product evaluations:
Location Bias;
Country of Origin Effects;
Place Effects;
National Effects.