When should an mne use the same promotion strategy overseas, Management Theories

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When should an mne use the same promotion strategy overseas

1. When should an MNE use the same promotion strategy overseas that it uses at home? When should it modify the approach?

2. Many MNEs find that their advertising messages can be used in overseas markets without much, if any, modification. Why is this so?

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Management Theories: When should an mne use the same promotion strategy overseas

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Management Theories: When should an mne use the same promotion strategy overseas

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