The chosen product is: LG Smartphone
When setting up your distribution channel, do you feel intensive, exclusive or selective distribution would be best. Why?
If you were to use an indirect channel, who would be the players in this channel and what would be their responsibilities in this channel.
What are the advantages and disadvantages of using an intermediary for your product?
What are the advantage and disadvantages of using more than one marketing channel for your product?
What distribution channels does the competition use? Do you feel they are successful using these channels? Why or why not?
How many channels do you recommend for your product and what kind? Please support why you feel these would work best.
Once you choose a distribution strategy, you are not done. What situations do you have to continually monitor see if any changes need to be made?
Discuss the distribution strategy chosen for the backpack in the simulation game. Please support why you feel this distribution strategy is best.