1. When bringing a product to market it is critical to understand the marketplace and what consumers are willing to purchase.
a. Provide an example of a company that brings great products to market. What do they do they do to ensure a successful product launch?
b. Provide an example of a company that has a product that has bombed in the marketplace. What went wrong?
2. Customer contact matrix
a. Provide three examples of three companies that use various degrees of customer/server contact. Does it work well? Is there a different method that would work better ?
3. There are five types of product flow: continuous process, assembly line, batch, job shop, and project. Give an example of a product that you purchased from one of the above product flows that was well suited for the flow that used to produce it. Why did it work well? Also provide an example of a product that you purchased that was not well suited for the flow that produced it. Why did it not work well? What product flow would work better and why?